Gelato is delicious, right? This is, like, fact.
Ciao Bella Gelato has a lot of things going for it. They have a great quality product, interesting flavors, and a good distribution throughout the US—you can buy their products in upscale markets all over. I think they do a pretty good job of maintaining a high quality product while also being readily available in upscale markets throughout the us, making for an accessible gelato experience we can all share.
While for me nothing necessarily sets them apart from other gelato I have tried—it is not, like, close your eyes and dream gelato—it is a solidly enjoyable experience, and what it does have at the Ferry Building is the exquisite experience of being able to enjoy your little cup of creamy joy on the dock looking at the bay bridge in the distance. There are some experiences that simply can't be beat, and where the gelato might not sparkle above and beyond all others on its own, the experience makes it more than worthwhile.
Ciao Bella, various locations (I visited the Ferry Building location); online at ciaobellagelato.com.