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« Executive Sweetness: The Cake Committee of New York | Main | Baker's Dozen: A Batch of Sweet Links »

Sweet Love: A Bakery Crush on Freshly Baked, Los Angeles

Now, there are countless reasons why Freshly Baked, a gourmet cookie company in Los Angeles, deserves your love and sweet affection.

But if pressed, I'd offer these up as some of the primary reasons:


  1. Their mission statement, as stated on the front page of their website, may bring tears to your eyes: "Forget about carbs, sugar, and fat grams. Our cookies are meant to be eaten, not analyzed."
  2. Said cookies come in flavors which give shout-outs to, but aren't quite, traditional flavors: for instance, Peanut Butter Chocolate Pretzel, Oatmeal Coconut Chocolate Chip, Strawberry White Chocolate, Banana chocolate Chip Walnut, and Root Beer Float (!). Oh, and they do something called the "OMG" which is comprised of half cookie, half ice cream. Like, OMG!
  3. The cookies all come in hand-graffiti'ed boxes with Keith Haring-esque designs, so that like snowflakes, no two are alike. I'm tempted to say something about the anti cookie-cutter effect...
  4. The company has a sweet story: owner Eric Weston has had a love affair with the cookie since he was a wee lad (he'll show you an adorable photo) and while a talented actor-comedian he decided to take his penchant for unsusal cookie creations to the local LA Derby Doll arena and see if he could sell his wares to all the local hipsters. To his great delight (and theirs), he was a hit and is now delivering his goods to all the hip coffee shops all around town!


Of course, these cookies were recommended by Cake Gumshoe Renee, who says that the "cookies are crackalicious, seriously. I'm very persnickety about my cookie selections, but his Nutty Bavarain Love Biscuit (peanut butter chocolate pretzel) cookie makes me want to curse with pleasure."

Freshly Baked will soon be debuting a cookie truck which will deliver mobile cookies throughout LA; til then, cookies are currently available at various coffee shops in the Los Angeles area, and can be special ordered for local delivery or nationwide shipment; find out more on their site, freshly-baked.com. Oh, and you can follow them on Twitter, if you're into that.

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Reader Comments (7)

Yum! I love a good cookie. I will be watching out for them. Hopefully will get to try soon!

I'll take a peanut butter chocolate pretzel & oatmeal coconut chocolate chip, please!
oOo...and strawberry white chocolate & root beer float? I'll try those too! :)

June 25 | Unregistered CommenterNicole

I love the design of this bakery! So stylish :D


June 25 | Unregistered CommenterWei-Wei

I want to try that root beer float cookie so bad! They seem to be a pretty sassy bakery, I love it!

June 26 | Unregistered CommenterJacqueline

I've tried these cookies and can with confidence. Until you've had these cookies, you ain't had cookies!

June 27 | Unregistered CommenterC A Lotta

i look forward to going to artwalk knowing i can pick up some fb cookies. i love the root beer and the pretzel cookies, and i ADORE the strawberry white chocolate.

June 27 | Unregistered Commentermaireats

good article

September 29 | Unregistered Commenterugg boots uk
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