Here's the thing about Donut Pub.
The donuts might be merely good, but the experience of visiting the establishment is great.
Located at 14th Street and 7th Avenue in NYC, it's perched in a nether region that isn't quite the West Village, isn't quite Union Square, isn't quite Chelsea. It's been there forever (OK, since the 60s)--and is open 24 hours--yet somehow manages to be one of those places that people have never visited.
This place that lies in-between vibe carries over when you walk into the place: it perpetually feels like it's about 4 a.m. at Donut Pub--perhaps it's the clientele, bellied up to the donut bar, or maybe it's the weird lighting. Maybe both; either way, it kind of feels like you just walked into a David Lynch movie.
But it is this very ambiance that makes walking into Donut Pub and getting one of the first-fried specimens of the day at 3 or 4 in the morning, whether you're up early or late, one of the most exquisite donut experiences imaginable.
The "great whites" (black and white cookies, minus the black) are another story, though--not sure if I am ready to go there.