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Tuesday
Mar022010

Batter Chatter: Interview with Sara Leand of Sara Snacker Cookie Company

I don't know much, but I know I love Sara Snacker Cookie Company. Why? Because their menu contains such delights as Vanilla Milkshake cookies, homemade Tootsie Rolls, and chocolate covered Twinkies. Really, I shouldn't have to tell you more than that.

But perhaps you're curious to hear more about the magic that goes on behind the sweet, sweet menu? Well, lucky for you I was able to catch up with owner Sara Leand and learn more about Sara Snacker's sweet goings-on. Here goes:

CakeSpy: First off, I don't want this to be awkward, but as you probably see I already have my bag packed. Can I please come live in your kitchen?

Sara Leand: Sure! Whenever you would like.

(Pause while CakeSpy does a happy dance)

CS: I've got to ask. TV producer turned confectioner/baker--how did that happen?

SL: I’ve loved to bake ever since I was a little girl. In college I used to bake so much for my friends that they talked me into starting my own company, and that became the original incarnation of Sara Snacker Cookie Company. I did that for the last two years of college but had to put it on hold when it began to grow larger then I expected, plus, my roommate constantly kept eating all the inventory!

CS: Indulge me: if you had to describe Sara Snacker's treats in five words or less:

SL: Fun, unique, nostalgic, crave-busting, and yummy!

CS: In addition to a career change, you also relocated from LA to NYC. How does the attitude toward baked goods and sweets differ on the east and west coast?

SL: When I lived on the west coast I was a Hollywood agent for several years. There are no agents that bake, at least not publicly, in Hollywood. So, my baking past was only known to my closest friends. I always had dinner parties and made treats for everyone, but that was as far as it went for a time. Everyone on the east coast loves to talk about food; it is quite different here. When I would tell anyone on the east coast that I liked to bake, they'd give me an order of what to make them right away!

CS: What role do sweets play in a balanced diet?

SL: Everyone deserves a special treat sometime, so why not indulge in something fantastic! I say treats plays an important part in life since they’re essential for good mental health. Sweets keep you sane, as long as you don’t overdo it. :)

CS: Sara Snacker is a relatively new company, but you're an old hat at baking--you actually ran a renegade baking business out of your college dorm room. I definitely need you to tell me more about that--what did you bake, and who did you sell to?

SL: It was great. I sold all over campus as well as at several local shops. I made pretty divine treats — none of which are part of my product line now, but maybe in the future. My best seller was the "Best of Both Worlds"- a brownie and chocolate chip cookie combo.

CS: What's your personal favorite item on the Sara Snacker menu?

SL: That is a tough one! I have so many personal memories tied to each of my products that it’s hard to say. The Chipn’etzels will always be dear to my heart, but I really love the T.W.ookie (a crisp oatmeal cookie with white chocolate chips and a hint of salt) and the Vanilla Milkshake Cookie if I had to narrow it down to just a few.

CS: Got any new products, services or milestones in the works?  

SL: I am always coming up with new products. We launched several new ones recently (including the Vanilla Milkshake Cookie, Lemonade Cookie, and all-natural Animal Cracker Cookies), so I will have some more come springtime. Keep on the lookout, they will be awesome! If you have a special childhood memory that you think would bake up great in a treat, just let me know and I'll work on something for you.

Where can you get Sara Snacker sweets? Right now there is limited availability infancy food stores in the NYC area; however, they can ship anywhere in the USA! Here's a link to their online store; for more information, visit sarasnacker.com.

Reader Comments (1)

I've had the chipn'etzels and am in love. Delicious!

March 3 | Unregistered Commentercookie lover

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