Chances are that if Velveeta even figures into your Super Bowl planning, it's probably intended as a nacho topping or as an ingredient in packaged macaroni and cheese. But it's a grievous error not to include it in your dessert menu too: as it turns out, it's actually a key ingredient in delicious fudge.
I'll admit that I was skeptical about a fudge which employs a "cheese product" that isn't even in the dairy aisle at the grocery store. But the concept is endorsed by Paula Deen, goddess of all things delicious and fatty--and when she says fudge is better with a healthy dose of Velveeta, I believe her.
You can find more--and the full recipe!--over on Serious Eats.