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Entries in good cause (2)

Friday
Feb122010

Cake for a Cause: A Sweet Event with CakeSpy, Electrolux, Kelly Ripa, Cake Boss, Foodbuzz and More!

From Left: Kelly Ripa, CakeSpy, Cake Boss, Kelly, Carlo's Bakery baker, ErikaI don't know how to tell you this...but I'm kind of a big deal.

OK, maybe not--but I sure did feel like one earlier this week when I was lucky enough to be part of the amazing "Kelly's Cake-Off" event in NYC.

What was the deal?

Dig it: So Foodbuzz, where I am a featured publisher and who helps me out with the advertisements you see to the right of the main body of this page, in collaboration with Electrolux's Kelly Confidential program, decided to put on an event in NYC wherein 15 lucky food bloggers would be flown out for an event, Kelly's Cake Off. They put us up in a totally sweet fancy hotel and fed us delicious vittles at the famous (and amazingly delicious) Spotted Pig restaurant. It was all coordinated by the fine folks at Weber Shandwick.

Basically, Kelly's Cake Off consisted of all of us gathering in a very cool space in the same building as the Food Network Studios and the Chelsea Market (also the former Nabisco factory!). We then learned some sweet cake decorating tips from Buddy Valastro, owner of Carlo's Bakery in Hoboken (and oh, you may know him as the Cake Boss from the TV) and Kelly Ripa, and then we were set into 5 teams of three to decorate cakes using fondant, buttercream, and various sugars and glazes (yum). Each team had a different cake: our theme was "Snow Day"--behold this beauty:

Our finished entries were then posted online, and for each vote received, Electrolux will donate $1 toward theOvarian Cancer Research Fund

Basically, this event was a triple threat of awesome. Sweet cake, sweet sponsors, and a super sweet cause. It was incredibly fun too, which certainly doesn't hurt--and oh man, the cake even tasted good! (um, so did the countless other pastries furnished by Carlo's Bakery).

But in case you don't believe me, you can see the video for yourself:

I've got to send my most sincere thanks to all of the awesome bloggersFoodbuzz, the Cake Boss and Carlo's Bakery crew, my amazing team (Erika and Kelly), Electrolux, and Kelly Ripa

How can you be part of the awesome? Go vote for my cake, the "Snow Day". Yes, you've got to sign up using your email address, but I'm totally worth it, am I not? Also, you can vote once a day, and I fully expect you to do so, or I will never talk to you again. And trust me, I will know.

Have I made myself clear? Vote here.

Wednesday
Sep262007

Sweet Support: Sprinkles Unveils Pink Ribbon Cupcakes


Here’s a sweet way to fight breast cancer: if you’re in the Los Angeles or Dallas areas, buy (and eat!) a pink ribbon cupcake by Sprinkles Cupcakes. Featuring pure strawberry cake with strawberry flavored white frosting and topped with an adorable pink sugar ribbon motif, the cupcakes will be available daily from October 1 through October 14; proceeds will be donated to the Entertainment Industry Foundation's Women's Cancer Research Fund. Much cuter than the ubiquitous pink-ribbon cookie, it’s probably safe to surmise that they taste better too!

To find out more or for locations, visit sprinklescupcakes.com.

Photo credit: © Victoria Pearson for Sprinkles Cupcakes.

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