I'm going to tell you the truth, here. Had I read the sign carefully, I might not have went for this cookie. After all, it is advertised as being "high fiber" and boasts its content of rice protein powder to satisfy appetite. Those selling points make the cookie sound suspiciously like health food.
It does make sense, of course--they are sold at a health food store in New Jersey. They're called the "Shazaam Cookie" and they're baked on site at Spring Lake Heights' Nature's Corner store (where health nuts and stoners from my neck of the woods have bought their hippie food since I was in high school). They're chock-full of whole grains, organic hemp seeds, organic rice protein powder, and organic coconut oil. As I learned on their website, the cookies "also have flavorless vegetable fiber to help regulate your digestive system. Yummy chocolate chips add just the right amount of sweetness."
Perhaps they sense that they might lose some people with this description, so they finish "Of course, These cookies are fantastically popular, and we love making them fresh in store daily. Stop in today and give them a try!"
Now. I am going to tell you that even if health food scares you, you really must give this cookie a try. Because somehow, the little elves at Nature's Corner manage to make a healthy treat that is a seriously delectable sweet. It is soft and lightly crumbly--not like it will crumble apart, but like it will yield in your mouth. But then little pop-crunches from the hemp seeds. Nice texture. And then you get the chocolate chips, little bursts of deep chocolate flavor surrounded by a nutty, grain-y flavor that is a wonderful complement. They sort of remind me of the Urban Legend cookies from my new book, but like, their healthier cousin.
I found this cookie a wonderul surprise, and was so delighted to learn that they are baked on site. I can most certainly see how they've begun to garner a cult following, and they can certainly count me as one of their fans from now until forever.
Nature's Corner, 2407 Route 71, Spring Lake Heights, NJ; online here.