Thursday, April 4, 2013
Say hello to Thumbs Cookies. They're a tiny cookie that makes you feel fine about eating a baker's dozen of them because they are so small. They're tasty and crumbly and have a very nice sugar-crunch from their topping. After having received a delicious sample package including the original thumbs, chocolate thumbs (with a little dollop of Mast Brothers chocolate in the middle) and some if the little sandwiches with hazelnut choco filling, I can say: I approve of these cookies. But I also enjoy the fact that they come with an interesting story. I'll let Robyn, the baker behind the lilliputian treats, explain it, alongside my clever photos, OK?
Here goes. (From Robyn): So, I launched Thumbs Cookies, Inc. about a year-and-a-half ago after I had baked someThumbs Cookies for a friend of mine who works at The Ace and she said, "how do we buy these?"
But...let me back up.
As a little girl in Minnesota I grew up baking Thumbs with my mom, Barb. The smell of these tiny cookies would wake me up very early in the morning and I would see my mom rolling a tiny ball of dough and then placing it on the cookie sheet and finishing each one with athumb print. I was mezmorised.. Each one was so perfect. I asked if I could make them, too, and certainly she agreed. Mine however did not look so perfectly round and dainty, but she used them anyway. These quiet hours in the morning with my mom were some of my most treasured memories from growing up. Over time,"Thumbs" became my mom's signature cookie for every occasion. Friends and family would always be asking for Barb's Thumbs!
These are some of my fondest memories and the cornerstone of the Thumbs Cookies story While I, too, wanted to share theses delicious bite sized, handmade cookies, I also wanted to celebrate the long time traditions of family time in the kitchen, and how that shapes many of us growing up.
After living in Brooklyn for a few years as a struggling actress, I started to bake a lot. I found myself making lots of Thumbs. I started making variations such as Ginger Clove Thumbsand Thumb Pies (little sandwiches filled with chocolate hazelnut). After seeing how happy these little bite sized cookies made people, I wanted to share them with anyone I could!
Today, each Thumb is handmade with care. They are delicate, tiny and melt in your mouth. Many say that the taste makes them think of their childhood. That makes me very happy. I have been working on several additional flavors, but for now I'd like to keep it simple-just as they started.
How did I market my wares at The Ace Hotel and Bedford Cheese Shop? Relationships. I actually work at The Ace and I am lucky enough to work at a place where people believe in their community and employees. I am a waitress in the Lobby. After the positivity of the first review from the Ace, the GM decided he wanted to order Thumbs Cookies weekly as a hotel amenity. Similarly, Stumptown Coffee at The Ace started to order them weekly as well. I brought them to The Bedford Cheese Shop and they seemed to be a good fit among the other "artisinal" products. The Bedford Cheese Shop has also been incredibly supportive and instrumental in helping me to further develop the product's packing.
For more info on Thumbs Cookies, including where to buy, visit the website!