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Wednesday
Feb082012

Batter Chatter: Interview with Kristin of Meringue Bake Shop, Orange County

What's a "Whacky Cake"? Read on.In the modern world, it seems like just about every other person has some sort of a baking business, be it their bread and butter or a little something on the side.

Sadly, a lot of businesses like this fizzle out. But Meringue Bake Shop, located in Orange County, CA and run by baker Kristin Ausk and her husband Lyle, is an inspiring exception. While they don't have a retail storefront (yet), they've been going for four years and have a loyal following at farmer's markets in the area; as they put it, "While our name may have 'shop' in it, we are currently a catering business working out of a commercial kitchen in Fullerton. But we have our eyes set on the future and so our name reflects that."

Until that sweet day, let's learn more about what keeps them going strong, shall we? (Hint: it may or may not include buttered and toasted Pop-Tarts):

How has Meringue Bake Shop changed since you established it four years ago? Hmmm. I honestly don't feel like much has changed. I'm sure a lot has, like we are now at farmers markets and are consistently busy instead of having one or two orders a month but I guess it just feels like business as usual. We have received some great press and accolades from industry experts so that has helped us grow. Occasionally someone will come up to me and be excited to meet me and that kinda freaks me out, but in a good way. That certainly wouldn't have happened a few years ago.

Your world-famous PushCakes seem to have inspired some...for lack of a better word...copycats. How do you deal with people who are a little too "inspired" by your business? Ha well.... I am going to be honest and say that it is challenging for me to deal with. And I am trying to learn to let go and just accept that it's a great idea and so of course people are going to want to make it their own. Look at Bakerella! But it does upset me when someone talks about it as if they came up with pushcakes or use the name I invented and tell me they had no idea. Or purposefully go around and try to "steal my thunder" so to speak by following my press around the internet to tout their version. That's just not nice. And I was bummed when I found out someone is publishing a book about the very idea, someone who isn't even in the business and ultimately will get all the credit for it. But I digress! I really owe its wide spread popularity to you, for doing the first official post about PushCakes here on Cakespy!

Shucks! I'm blushing. OK, so...PushCakes were one of the items that brought your business to the public eye in a big way. How big a part of your business are they today? Right now pushcakes are probably 40% of my business. I'd like to get that to at least 75%. I am working on an online storefront so I can spread the pushcake love all over the states. But since I only do this part time, and a lot on my own, it's going to take longer than I'd like. Plus it's just me and my husband baking, creating and assembling these and we've only got 4 hands between us!

Tell me more about your "whacky cake", that lovely thing with a funny name pictured at the top of this post. The whacky cake is based off an idea I saw in a Donna Hay magazine a year or so ago. My friend Sharon from Cupcakes and Cutlery showed me the cake and told me that I just had to make it my own. I found a company in Australia that is making something with a chocolate mold in the shape of a cake that you break open with a hammer. I believe they call them smash cakes. What makes mine different is that underneath that chocolate dome and layer of delicious candy, you'll find our yummy cake and buttercream. So after eating some sugar, you can eat more sugar! Everyone's happy! So far I've just been making them for kids parties but they would great for marriage proposals, gender reveal parties, milestone birthdays or even for graduations. We can put anything inside the cake as long as it's small.

What flavor would your last-meal cake be? It would have to be a slice of Le Bete Noire. It's a cake made at Extraordinary Desserts in San Diego. The cake is comprised of layers of a creamy semi-sweet chocolate mousse, vanilla crème brûlée, chocolate ganache, dark chocolate cakes and moistened with Madagascar vanilla bean syrup.

Pop Tart Vs. Toaster Strudel

Pop-tarts or toaster strudel? DUH! Pop-tarts baby! I eat mine toasted with salted butter and cut into fourths. shhhh

What is, in your opinion, the ideal cake-to-frosting ratio on a cupcake? I personally prefer 1/3 buttercream to 2/3 cake.

Can you name some bakers who truly inspire you? Oh yes. Elisa Strauss, Karen Krasne, Kari Haskell, Carrie Fields, Julie Desmeules, Rosie from Sweetapolita, and you!

If money were no object, what would you love to do next with your business? Open a real shop! One with a case full of cupcakes, cookies, diner cakes, bars and puddings. A pink and white checked floor, tinsel lampshades, turquoise vinyl booths, a cakespy mural in my kitchen, a glitter toilet (yea you heard me!), a space for parties and a retro jukebox playing daft punk, madonna, rodrigo y gabriel, abba, squeeze, and zz top (among others). ;)

For more awesome, visit the Meringue Bake Shop website or find them on Facebook.

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Reader Comments (1)

As someone who is just setting out on her journey to create her own business, I find it inspiring to read the story of someone who has done it & succeeded!!! Thank you for sharing.

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