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Sunday
Jun132010

Ding Dong, Man: A Sweet Peek at a Classic Treat

Recently I came across an unexpected surprise at Seattle's Bauhaus Coffee: individually foil-wrapped Ding Dongs for just $1 each. Naturally this was a source of excitement--it's always exciting to find a homemade version of junk food!

Well, upon inquiring further, it turns out that the pastries themselves are nothing of serious note: per the employee I spoke to, they are, in fact, just the commercially made Hostess variety, re-packaged in foil.

However, while one might argue that this is simply a crafty way of re-packaging a 50 cent treat and charging more for it, as it turns out, this way of displaying them is actually quite authentic. Per Wikipedia:

Ding Dong is a chocolate cake that is sold by Hostess Brands. It is round with a flat top and bottom, about three inches in diameter and a little more than an inch high, similar in shape to a hockey puck. A white creamy filling is injected into the center, and a thin coating of chocolate glaze covers the entire cake. The cake was originally wrapped in a square of thick aluminum foil, enabling it to be carried in lunches without melting the chocolate glaze.

The page also goes on to discuss a bit more about the treat:

The Ding Dong is similar to other cream-filled cakes, such as Arcade Vachon's Jos. Louis introduced before 1934 and still in production. Hostess began marketing their Ding Dong in 1967. The name was given to coincide with a television ad campaign featuring a ringing bell. The company marketed the snacks on the East Coast as Big Wheels, to avoid confusion with the Ring Ding, a similar (and pre-existing) treat by Drake's Cakes. The names were consolidated in 1987, when a short-lived merger of Drake's with Hostess' parent company (then Continental Baking Company) briefly resolved the Ring Ding/Ding Dong conflict. When the merged company broke up, however, Hostess was forced to cease, once again, using the Ding Dongs name in areas where Ring Dings were available. The compromise sound-alike name King Dons lasted untilInterstate Bakeries Corporation, which had recently merged with Hostess' parent company, bought Drake's in 1998. The Hostess product is now sold under the name Ding Dongs throughout the United States. However, the snack is still sold as the King Don in Canada.

and to confirm the bit about the name, I also consulted the official Hostess page:

The name Ding Dong came from the chiming bells used in Hostess' first television commercials and you'll be singing a happy tune every time you polish off a package.  Nibble them slowly, like a king or queen, and savor the creamy goodness of every morsel, or bite right into that creamy center and get a mouthful of chocolate goodness.

Of course, the official page also introduced me to a game I'd never heard of: Ding Dong Ditch, which "involves knocking on the front door (or ringing the doorbell of) a victim, then running away before the door can be answered." Who knew? They even have a video of it in action, with celebrities. Here you go:

For more, check out the official Ding Dong page on the Hostess website!

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Reader Comments (7)

A lady i used to babysit for had foil-wrapped Ding Dongs in every corner of her freezer. I would eat one every time i babysat. Unwrapping the freezing foil and sucking on that hockey puck....oh, it was good.

June 13 | Unregistered CommenterLiz

i never got store bought treats as a kind - except - when we whet on field trips - then ding dongs. i loved unwrapping that foil and eating the frosting off first bit by bit.

June 13 | Unregistered Commenternicole

I hope you've tasted the Dahlia Bakery twinkie--yes, they make it themselves, and it's delicious. And so cute.

June 13 | Unregistered CommenterLaurieA-B

Ding Dong Ditch must be a Midwestern thing because everyone used to play that game where I grew up in the Chicago suburbs. Then we'd change it into a verb...I ding dong ditched the house. :-)

June 13 | Unregistered CommenterCheryl

It would be awesome to Ding Dong Ditch with actual Ding Dongs. Ring the doorbell and run, leaving a Ding Dong on the doormat. I bet we'd brighten their day ;)

Wei-Wei

June 14 | Unregistered CommenterWei-Wei

yummm.... I would love to try those ding dongs!!! always one of my favorite childhood treats!

June 14 | Unregistered CommenterChef Dennis

now this is the kind of history i like readin'.

weirdly my friend and i were just discussing Ding Dongs and King Dons. KING DONS are totally still in Canada! i used to love King Dons along with Sun Chips and pink lemonade from the 7-11 on my walk home from high school!!

June 14 | Unregistered Commenterlyndsay
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