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« Looking Good: Sweet Treats from Look Cupcake in Seattle | Main | Cake Byte: CakeSpy Featured on Good Food! »

Pie, A La Mode: A Campaign to Make Pie Cooler

A La Mode, a Pie Gossip Magazine
Every so often, someone will make that grand, sweeping statement: "Pie is the New Cake". Usually, this is someone who owns or is related to the owner of a pie-related business. Unfortunately, in a world which supports cupcake shops opening roughly every five minutes, pie has simply failed to have the same effect in the baked-good market.

So what's the problem? Clearly, it's a lack of media attention. After all, what did Heidi get for Posh on her birthday? What does Katie pick up for a sweet afternoon snack with Suri? Sorry, pie--but cupcakes are most definitely taking that cake.

But we feel for you pie lovers--really, we do. And so, in an effort to lend a helping hand in getting pie the attention it deserves, may we humbly suggest the following tried-and-true tabloid methods to be applied for pie promotion? Here goes:

Stir up some controversy:

A La Mode, a Pie Gossip magazine


Get people thinking about the issues that touch pies' lives:

A La Mode, a Pie Gossip magazine


Dish about fashion faux pas:

A La Mode, a Pie Gossip magazine


But of course--in spite of everything, don't forget to show how pies really are just like us:

A La Mode, a Pie Gossip magazine



Scandalized? Well, they say there's no such thing as bad press; surely these sweet tips are the first step in making pie the true cream of the crop--or at least shaking off some of that wholesome crusty image.


Reader Comments (34)

I just had quite a giggle! Very clever Ms. Cakespy!

February 15 | Unregistered Commenterapparentlyjessy

Pie IS completely cool, and I fully support your campaign. We probably need a few movie placements and some celebrities and politicians to support as well. What about James Bond requesting pie, instead of a martini? How about Obama Pie as a cure for the economy?

Hilarious. Pie will never be anything but cake's shadow, reserved for desserts, rather than special celebrations. Pie can't hold a candle to cake for one very good reason: it can't hold candles!

February 15 | Unregistered CommenterLeslie F. Miller

Leslie--my birthday cake was always pie, and it always had candles! I sense a triangle sized hole in your reasoning, accompanied by a few bits of crust and a smattering of smiles.

February 15 | Unregistered Commenterchou

I prefer cake to pies but pies are delicious too :)

February 15 | Unregistered CommenterSnooky doodle

Fun post :)

I do love a good pie, but it must be warm and smothered with ice cream (or chilled & creamy and lathered with whipped cream).

February 15 | Unregistered CommenterRecipeGirl

This post made me laugh! What a great idea :D

February 15 | Unregistered CommenterKatie

I about fell off the couch laughing while my husband listened to me read and describe this post. Normally, he gets me, gets my passions, today the eyebrows are a bit raised. But, I am still laughing! Hahahahhawooohhaaa! ~Kelly

http://www.deniablydomestic.blogspot.com" REL="nofollow">unDeniably Domestic

February 15 | Unregistered CommenterKelly

i love it. what a great thing to wake up to on a sunday morning.

February 15 | Unregistered CommenterKrysta

hahaha I love this! I am a huge cupcake fan, but now I see I shouldn't be neglecting pie ;O

February 15 | Unregistered Commentermichelle

Love this. Watch out Us Weekly & OK!

February 15 | Unregistered CommenterBeryl

Not your every day "Pie in the Sky" approach to Great American Pie Month. I LOVE it.

I tend to console myself with pie & cupcakes when considering my lack of control for sweet indulgences. They both take the CAKE!

February 15 | Unregistered Commenter~~louise~~

I have a strange urge to go get some pie!

February 15 | Unregistered CommenterKatie

I love pie! Who knew they had such torrid, secret lives?

February 15 | Unregistered CommenterLuna Raven

haha, I love this!! And I love pies!

February 15 | Unregistered CommenterAsh

As much as I love making cupcakes I do love eating pie more. Give me an apple pie a la mode anytime. Now to find a way to make them look adorable...

February 15 | Unregistered CommenterVeron

why can't they all just get along???

February 15 | Unregistered Commenterveggievixen

This is too funny! I am definitely a convert now. Pie Power!

February 16 | Unregistered CommenterThe Chic Cakery

@Chou—who'da thunk?

February 16 | Unregistered CommenterLeslie F. Miller

@ chou and @ Leslie: I had a pie for my birthday. ONCE. My friends never forgave me for it. I learned my lesson really fast.

February 16 | Unregistered CommenterCakespy

haha.. I love pie..

I make a great cherry pie..

February 16 | Unregistered CommenterJodi

Jessie- for obvious reasons, I loved this post dearly.

Here's to pie. The dessert world's favorite underdog.

February 16 | Unregistered CommenterBrittany

tee hee I loved this post! Thanks for the smile!

February 16 | Unregistered CommenterGigi

pies need a fashion cute-over in order for them to even touch an iota of the cupcake explosion-- mini pies with super cute-ified crusts could do the trick? sold as single servings? oh wait. are those called tarts???

February 16 | Unregistered Commenterlyndsay

Too funny--can't wait to share this post with friends.

Wanted to share something with you as well in case you missed it.

Check out http://thecaucus.blogs.nytimes.com/2009/02/14/tastiest-obama-lincoln-comparison-ever/
for an amazing presidential cupcake installation.

February 17 | Unregistered Commenteremsres
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