Do You Believe in Magid?: Cakes by Sarah Magid

They say that one thing leads to another. Never has this been more true than in the case of Sarah Magid: after inheriting a serious sweet tooth from kitchen savvy mom and Grandma growing up in So-Cal, she moves to NYC to study Art History; fashion beckons and she becomes a shoe designer, which segues into jewelry design; somewhere in all of this she realizes that the demand for the home-baked goods she brings to fashionable affairs were just as great as the demand for her jewelry designs; the baking business takes off, and now there are plans in the works for a bakery to open in 2008 in Greenpoint, Brooklyn.

And we haven't even mentioned the actual cakes yet.

These cakes are the epitome of urban cool: not too perfect and not too cute, they're nonetheless unmistakably hip. Oh, and they're made with the finest organic ingredients-- so you can count on your cake tasting as good as it looks.

Unfortunately for much of the nation, delivery and orders for custom wedding, birthday and other occasion cakes are only available for the NYC area at the moment. But we're going to keep our eyes on this one--we see many more great things ahead for Sarah Magid.

To order or inquire about cakes, visit

(Photo credit goes with thanks to Sarah Magid)