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Friday
Nov092007

Batter Chatter: Interview with James Gray of Dozen Cupcakes, Pittsburgh

Well, we're just going to come out and say it: it's pretty hard not to like cute guys who like to bake. And if they actually know what they're doing and have a savvy sense of design? All we can say is, magic ensues, such as in the case of Dozen Cupcakes in Pittsburgh. The owners, James Gray and Andrew Twigg have backgrounds in baking and graphic design, respectively; this expertise shows in their dense, buttery and impeccably decorated cakes and adorable shop. Pittsburgh has clearly responded: business has grown so much that a second "Bakeshop" location featuring brunch and other baked goods will open later on this year. Cakespy recently had a chat with James Gray of Dozen Cupcakes; here's what we learned about getting buzzed on cupcakes, the dessert scene in Pittsburgh, and the story of the Andy Warhol Cupcake:

Cakespy: What is your most popular cupcake flavor?
James Gray: Cosmo. It is a vanilla butter cake with vodka soaked cranberries, lime buttercream tinted pink and rolled in pink and white sanding sugar. We finish it off with a lime wedge and a couple dried cranberries. People are crazy about it!

CS: Do you sell anything other than cupcakes? If not, do you think you ever will?
JG: We sell only cupcakes here and for now that is all we will sell. There will be more sweet treats in the very near future at another location.

CS: Hey, you're in Pittsburgh. Where is the Andy Warhol Cupcake on your menu?
JG: I started with a Warhol cupcake about a year ago when I first started. It had different vibrant colors of royal icing with little royal pansies in the center. I might bring them back in the future. They were really fun.

CS: What is your personal favorite flavor from your menu?
JG: Right now I would have to say the spiced apple cake. Apple cake is simply the dreamiest cake for me. The little bits of apple in the cake are a delight. We frost it with a caramel buttercream and a drizzle of real homemade caramel. I have to be careful when we make them because I could eat a lot of them!

CS: We've heard that "Pie is the new cake". What are your thoughts on this?
JG: I don't think pie will ever take the iconic stand that cupcakes and cake have in this country. Pie is a bit more difficult to make and eat. Although I love some pie!

CS: What in your opinion is the best time of day to eat cake?
JG: I would say between 2-3 o'clock. This is when most people need a little pick me up. And if you can hold out until then, it really makes it that much more exciting.

CS: What are some of the other popular desserts in Pittsburgh?
JG: Biscotti! We have the best biscotti here. And almond torte. These seem to be the faves.

CS: What, if anything, makes a "bad" cupcake?
JG: Oh, easy. Bad frosting. Like using vegetable shorting instead of butter. And a cake that has no flavor and is too spongy. At Dozen are cupcakes are like little cakes. Not traditional cupcakes. The cakes tend to be a little more dense and flavorful. Old Fashioned-style. If it tastes like the cakes grandma used to make then it will be yummy.

CS: Would we get buzzed if we ate your cosmo cupcake?
JG: Unfortunately no! The alcohol is baked out in the process. But we do have buttercreams that have straight liquor in them! If you were a light weight (extremely light) you might feel a little buzz.

CS: You do weddings and sweet sixteen parties. Holy high maintenance! Have you ever had any nightmare customers?
JG: Actually we haven't. Most of the customers who come to us are absolutely great and easy going. We also do everything to keep it as simple and straightforward as possible.

CS: Will cupcakes ever go out of style?
JG: Maybe someday. It will be a while though. These things have so much trend factor it's crazy.

CS: What is next for Dozen Cupcakes?
JG: We are working on Dozen Bake Shop. It's our full bakery line with Sunday brunch opening later this year or early next year. We are totally excited to bring a home-style bakery to Pittsburgh. We are opening in the hottest neighborhood in Pittsburgh right now, Lawrenceville. A mini burgeoning Brooklyn! There are lots of independent boutiques and many new restaurants and cafes opening up along Butler Street. I think the reception is going to be off the hook. At least, that's what we are hoping!

Dozen Cupcakes is located at 1707 Murray Ave, Pittsburgh; they are online at dozencupcakes.com.

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Reader Comments (2)

Dozen is SUCH an inspiration! Love that place...from a far.

November 10 | Unregistered CommenterRetro Bakery

so glad to see a cupcake shop in my hometown! i'll be headed back for the holidays and have a new stop to hit up. thanks!

November 24 | Unregistered CommenterKelly
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