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Tour de Cupcake: Mapping the Gentrification Frontier, Deliciously

NYC Cuppies
CakeSpy Note: This feature is the result of a tipoff from Cake Gumshoe Kelly Mola--check out her amazing artwork here!

No doubt about it, cupcakes are popular these days. But is it possible that their popularity is indicative of more about our culture than a simple case of sugar lust gone wild?

Yes, according to Kathe Newman, Ph.D. and Assistant Professor of Urban Planning and Policy Development at Rutgers University, who is organizing the Tour de Cupcake in New York City: cupcakes can also tell the story of gentrification. According to the project's simple site,
NYC has witnessed an extraordinary influx of capital since the early 1990s that has pushed gentrification into the far reaches of the city. We will locate the new gentrification frontier by mapping the location of the plethora of “hip” cupcake-serving bakeries and puppy parlors (dog spas). 
The site links to a Google Map where users are welcome to add shops that they think should be on the tour; in September, this map will be used as a basis for an actual tour around the city during which participants will "map the gentrification frontier, one bite at a time." The tour will be the basis for an academic article to be submitted to the Urban Affairs Review.

Cupcakes at Billy's Bakery in NYCS'mores Cupcakes at Crumbs, 8th St., NYC
What got the project going? According to Dr. Newman in an email, "I am very interested in the process of urban change and how, why, and where it happened in the last decade and a half. I've been mapping the geography of these changes but the data source is always a problem." Which leads to the next point...

Cupcakes at Eleni's, Chelsea Market, NYCFauxtess Cupcakes, 71 Irving, NYC
Why cupcakes? Well, as she further noted, "I've noticed that newly gentrifying neighborhoods seem to have one thing in common - a fantastic little place to get cupcakes. I'm always dragging home very pretty little cupcakes for my children while on research trips." This is what prompted her to start a map of cupcake shops and puppy parlors (which do seem to crop up in similar neighborhoods) to see how they compare to more traditionally used data.
Nussbaum & Wu, NYCCupcakes, Little Atlas Cafe, NYC
Of course, cupcakes work for other reasons too: if data is socially produced, what could produce better data than asking people to collaborate in the act of producing it? And as Dr. Newman so aptly puts it, "I want my students to go to cities and learn about urban change. I thought if there were cupcakes involved they would most certainly go!"

Want to get involved? You can add to their Google Map here and check out their website here; anyone is welcome to attend the tour in September.

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