Cereal Treat Wars: A Rice Krispie Treat Challenge

The Rice Krispie Treat: innocent sweet, or monopolizer of the breakfast treat empire?

Recently when we came across the Trix Treats (photo left, thanks to Lara) which were quite the hot ticket at an event at one of our favorite stores, Plaid Pony Vintage, our view of the ubiquitous marshmallowy treat was challenged. Seriously--who do they think they are exactly, those Rice Krispies? Are they really the only cereal that can successfully make no-bake treats? We decided to put this question to the test by making cereal treats out of several types of cereal to see if Rice Krispies really were the best choice. Here are the details of our experiment:

Who, Where, When: The lucky tasters were those in attendance at a New Year's Eve Party chez Mr. and Mrs. Cakespy: an eclectic mix of indie rockers, chemists, video game testers, stationery company employees, and even a pizza delivery guy.
What: A tasting of six types of treats, including Rice Krispie, Corn Pops, Froot Loops, Raisin Bran, Shredded Mini Wheat, Frosted Flakes, and Special K.

Why these types of cereal?: They were the types that came in a Kellogg's variety pack; we aren't huge cereal eaters, so this seemed the least wasteful. Plus, those mini boxes are just so cute! No, we're not sponsored by Kellogg's.
How did we do it: They were made in the same method as Rice Krispies treats, just done in
small batches. Once made, we did put little signs on each batch so that tasters would know what types they were eating.
What was our Goal?: To see which treats would prove most compelling, popular and delicious.

So, how did each of the treats stack up? We've itemized the tasters' reviews below.

Rice Krispies Treats (above): Just about what you'd expect. It was a solid batch, but surprisingly, not too much of a dent had been made by the end of the night. However, many of the tasters confirmed our suspicions that this was more due to the novelty of the other variations, rather than poor quality on the Rice Krispie batch.

Corn Pops Treats (above): These ones proved a delightful surprise! These elicited probably the biggest nostalgia response and lively debate (why is the bag made of foil rather than plastic? etc). They were also the first to go: people seemed to like the way that the corn-y sweetness mixed with the marshmallow, and enjoyed the unique, crisp yet airy texture.

Froot Loops Treats (above): Similarly to the Corn Pops Treats, these went fast. They had a satisfying crunch, but a large part of the appeal was their look: like little marshmallowy rainbows, they were certainly the best-looking of the bunch.

Frosted Flakes (above): Once again, very sweet. And while they physically resembled the Special K treats, but the texture was definitely more soft and less brittle, the sugariness of the flakes having nicely absorbed the buttery marshmallow coating. They were just about gone by the end of the night though, so we guess that all in all, they were grrreeeeaaaat! (sorry).

Raisin Bran Treats (above): Not many people were brave enough to give these vaguely healthy treats a try, but everyone who did was pleasantly surprised. The bran lended a nice nuttiness to the flavor, and the raisins kept the texture interesting. The overall taste was not unlike a particularly sugary granola bar.

Shredded Mini Wheat Treats (above): These were not pretty, but they were good. Not for the faint of heart though: with the frosted coating on one side and an allover marshmallow coating, the wheat was a phantom aftertaste to the extreme sweetness.

Special K (above): These were very brittle--they didn't seem to absorb the coating all too well--but a lot of people professed to enjoy the crunchiness. These were not all finished by the end of the night, but they seemed to intrigue the guests; maybe it's all those weight-loss commercials they've had lately.

So, to sum it up? More than anything, we think that it's an issue of texture with these treats; perhaps the reason for the success of Rice Krispie treats is that the namesake cereal's texture absorbs and allows the marshmallow to mix pretty consistently, where other cereals (for instance, the Shredded Wheat) didn't really absorb the coating too much, and looked much more marshmallowy and a little messier than the other ones. While the Froot Loops treats fall into the former category, the bright color of the cereal pieces was able to make up for the ill-absorbed marshmallow mixture.

So does that mean that Rice Krispie Treats remain the cereal treat king? Well, while we will admit that it's definitely a formula that "works", Rice Krispies Treats might have some competition: at the end of the night, not a single Corn Pops or Frosted Flakes treat remained, and only a small piece of Froot Loops treat remained. Apparently these treats had a certain beauty and texture that proved intriguing; a certain je ne sais quoi, if you will. And so, to close: watch your back, Rice Krispies.

Have you tried any other cereals that came out excellently? Let us know!